adhocM

ad hoc — Latin, “for this situation.”

The right people, the right method, the adhocM way

We plan, recruit and manage market research fieldwork around the world — tailored to each study, delivered with precision and integrity.

Our services

Global reach, local insight.

Tailored research solutions that uncover meaningful insights and support smarter decisions.

Research planning

Strategies designed around your goals, built for reliable outcomes.

International recruiting

Authentic voices from the right people, across diverse markets.

Fieldwork management

Every project detail handled with care, from start to finish.

Actionable insights

Complex data turned into clear, valuable business intelligence.

What we do

Turning insights into action.

Qualitative Exploring human behavior through conversation and observation. Focus groups · In-depth interviews · In-home visits · Diaries · Ethnography · User testing Explore qualitative → Quantitative Capturing measurable data for smarter decisions. Surveys · Hall tests · Taste tests · Product placements · Audits · Mystery shopping Explore quantitative → Logistical management Product movement and handling for complex, multi-market research. Shipping · Handling · Multi-country coordination Learn more →

Our commitment

Research excellence, with integrity.

Quality first

The highest research standards — accurate, reliable and consistent on every project.

Client-centric

Solutions tailored to your goals, with your priorities at the heart of every study.

Innovation driven

Fresh ideas and new methodologies for better outcomes in a changing market.

Industries

Serving key industries worldwide.

Don’t see yours? Get in touch — we’re confident we can find the right approach.

Automotive

Insights for mobility and transportation.

Technology

User needs in a fast-evolving digital world.

Consumer goods

Shifting preferences and customer behavior.

Healthcare

Insights that improve patient care and innovation.

Finance

Smarter decisions in complex financial landscapes.

Education

Student and institutional research that shapes strategy.

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Information for participants